Likelii Is A Database Of Booze That Bends To Your Whims

Because I am a conessueir conneseur lover of fine wines, cordials, spirits, toner, rubbing alcohol, and cooking sherry, I find myself often dealing with entrepreneurs who are focused on the selection and sale of these fine beverages. Luckily, these websites are getting better and better. Take Likelii, for example. The team there has created a sort of Pandora for booze, building a unique DNA for almost every brand they sell and recommending wines based on your personal preference.

The site is quite simple: you type in your favorite wine brand, varietal, or style (dry, red, flammable) and Likelii gives you a few bottles as well as a score that suggests how much you're going to like it. What the site is doing, said Dutt, is using our tendency to buy the same wines over and over again to our advantage.

"The algorithms look at characteristics of the wines you like and what others are drinking and give you recommendations after analyzing about 1M data points. And as it gathers more data about your tastes, the recommendations continue to get better," she said. Likelii also launched a cute Facebook game, likeliitocost. It shows you bottle labels and asks you how much you think the tipple will cost.

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